GTeX: An experiment to brand myself better

Yep, I’m learning all the time, on a lot of subjects.

Branding is part of my toolkit, but branding myself, well, that’s a different ball park. I’m also aware of the fact of being a bit blunted by all the social tools I have seen and used, like six degrees, ICQ, MSN and so many less known, that suddenly or gradually disappear. So using the last fab tool is, well, yawning. And that’s wrong, so I decided to heed a challenge of Simone Vincenti whom I met on BASE 2020, a virtual network meeting.

Which has lead me from a free to a paid plan, but more importantly it gives me a chance tomeet some nice people. Professional that will collaborate on each others branding, posts and, in a way, our business future.

BASE 2020 Amsterdam

Mijn opdrachtgever is een samenwerking aangegaan met BASE 2020, een evenement dat dit jaar (helaas) on-line is. Uitgeven en drukken van een boekje is nu eenmaal kernactiviteit, en die kunnen we op deze manier bij een geheel andere doelgroep positioneren.
Zowel qua regio als qua soort bedrijven kan hier een samenwerking ontstaan die verder gaat op het pad van uitgeverij en drukkerij.

Sowieso merk ik dat de behoefte aan een goede mailing toeneemt. Nu zoveel mensen thuis werken zie je dat mensen scherm moe worden, en dat brengt nieuwe kansen met zich mee. Voor de werkgever die betrokkenheid wil laten zien en zoekt, voor de leverancier van bijzondere producten maar zeker ook voor bedrijven die de band met hun achterban willen versterken. Als je hierover meer wilt weten kun je me het beste even bellen!

E57 Elverdesign doet hierbij ook een duit in het zakje en uiteraard zal ik namens beide bedrijven virtueel aanwezig zijn.

Change isn’t coming soon: It has arrived!

Sure covid-19 has quickened the pace of change, but it’s not the main need to change rapidly. Every day you can find new information, from serious sources, about changes in our climate which translated in changes in the value of stocks.

Climate and stock markets in one sentence? Yep!

The good is that companies with sustainable plans will see their turnover and profit grow. It won’t be a quick win, but well, it’ll be sustainable. Work is needed though!

The bad is companies that will green-wash. Add or delete an additive, replace someting by an organic something and market the stuff. It’s like chickens: They’ll be mover from16 hens per square meter to 12. Which, mathematically is a serious change, but chickens don’t get mathematics, they get eaten.

The ugly are the fossilised companies, refusing to see the urge to change, or lacking the leaderhip, funding or a gooed overview of what’s about to happen. They’ll go down in hte end, but still demand a lot of public money, support and most likely a serious number of lives.


The good: Unilever. Their previous chairman move the behomoth company to a more sustainable approach. Sure, it’ll take time before it’s changed to the max, but without a start nobody will change.

The bad: Royal Dutch Shell. They see the need to change, so they invest in solar, hydrogen and whatever miracles they have in their labs. At the same time, they sell fossil products. Now, I think they are seriously trying to change, so I don’t think they are the baddest of all.

The ugly: Tobacco companies. As in the EU smoking will be for the rich only, cheaper markets are approached succesfully. That is, to my humble opinion, a deadly route.
Alcohol is another dangerous product but not as deadly as tobacco, and there one sees that markets can be influenced. Just making booze is pretty simple and if it’ll be made to expensive, people will make it themselves and increase the death toll more than moderate use. Still, it’s all legal.